Arm and Hammer Shoot - Soccer

Art directed by Vinnie Travisano for Ferrara and Company

Super model Brandon

It takes a lot to make one little kid look good when he's dirty!

creating 'natural' moments

I am in pursuit of creating imagery that is not too 'stagey or posed'
The big complaint from art buyers is that stock is too 'stiff''
In this case I let the girls choose their clothes and dress themselves.

I asked their Mom not to comb their hair or fuss.
The theme was childhood, joy and adventure.

I allowed the girls to do what was natural.

It was their idea to throw the leaves, to roll down the hill

and to collect and gather sticks. All this imagery is available on my stock website.

www.homegrownstock.com

One of the concepts of homegrownstock is for clients to see the models I work with.

If what they are looking for does not exist,

they can request me to shoot it with the models they like.

Cambodia

Check out this little slide show of my recent trip to Cambodia.

Enjoy.

http://cambodia.peacockphotoftp.net

lowell folk fest

LEVER 2000

Here are some of the choosen images for the Lever 2000 campaign.

Look for the images in Family Circle, Better Homes and Gardens, Parents, and Ladies Home Journal in May, June, July and August.

Visit www.lever2000.com to see them all

Lever Shoot

They came from near and far and we filled the entire house. Between the client, creatives, crew and models we were at 25 strong! We didn't have the luxury of spilling onto the deck or backyard but we kept a fire going and Tom's protege Mike kept the culiary delights coming...and coming for two days straight!! Producer Caitlin Ravin over seeing pre-production
HMI's are set A test shot for video.


A test for Barb.
Tests look great. Clients and creatives watch the images appear on the widescreen tv. We've got a winner!!